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Mike shared this older photo of what could be a jeep ‘dressed’ in a sponge. Anyone know any history about it? The photo is supposed to be from 1964.
When I came across this picture on facebook the other day, it jogged my memory. I think this was a early TV commercial for a New York City bank offering car loans, stating, “Is that old clunker soaking up your money like a sponge?” I believe it was an early forerunner and inspiration for the later Manufacturer’s Hanover Trust Back, “Any Car Loan” commercial that became legend in the metro NJ NYC area. I know a lot of you will say it’s photo shopped, this was long before photo shop, remember watching this on black & white TV back in the 60’s and commenting to my little sister, that’s a Jeep. The picture became very popular, being used in newspaper advertising. Some years later, when I got my driver’s license, I bought a Jeepster Commando that kept soaking up money like a sponge, and was constantly reminded of this commercial.
https://www.youtube.com/watch?v=tv5z4yWbLro
Great info/memory, Mike!
I wonder if this indirectly inspired Sponge Bob Square Pants!? 🙂
IT has a front diff,
Joe in Mesa, I think you mentioned some time back that you did, at one time, live in NJ, If I am correct in my assumption, do you remember those any car loan commercials?
HEHEHEHE , VERY ABSORBENT …
Mike,
While I’ve been in and out of Jersey since 1980, I didn’t move there until 1997… and I don’t recall this commercial. But I do remember Crazy Eddy!
BTW my house in Howell hasn’t sold yet… know anyone looking for a 2+ car man cave garage, no HOA, .9 acres with detached 4 bdrm house (under $280k)? Dave has all my contact info.
I just thought of this , the sponge would save your jeep in an accident ? it would just bounce off another vehicle ?
My Grandson agrees with Joe, He thinks it must be ‘Sponge Bob-Square Pants’ Grand father…
That’s why I love eWillys….I get to soak up all of this Jeep knowledge every day!
Soak up like a sponge .. I see what you did there Bob 🙂