7 Comments on “1953 “I’ll take the Jeep” Ad For a CJ-3B”

1. Bob in nc April 23, 2018 at 6:20 am

   In 53 I guess the 3b was just coming out with 20% more power as mentioned in the ad but that’s not a 3b pictured.
2. Derek Redmond April 23, 2018 at 7:30 am

   This is one of those weird early CJ-3B illustrations that were probably modified from CJ-3A artwork that was already done. They raised the hood, but not as much as on the actual CJ-3B. Check the bottom edge of the headlights, which should be well above the top of the fenders.

   Actually, I’ve always wondered if Willys intentionally used these inaccurate illustrations in many early 3B ads because they didn’t want to scare off people who liked the earlier low-hood look.

   See the whole series of 1953 newspaper ads at http://cj3b.info/Literature/NewspaperAds.html — they can be printed to make a CJ-3B Coloring Book for your kids.
3. Bob in nc April 23, 2018 at 9:55 am

   I don’t know-how many cj2a, cj2b and cj3a’s total were made and not sure how many high hood cj3b’s were made. You probably would like best the first jeep you had. I like to see non high hoods in the movies but in real life I like the high hood much better than the others. It’s a bigger jeep and as the ad points out, 20% more power. It’s looks better. Not sure where mule face ever came up but I never heard that term used except here on ewillys and the cj3b page. And I never heard anyone in Brazil call one mule face. Would like to ask Hugo about that.
4. David Eilers Post authorApril 23, 2018 at 11:27 am

   I’ll see Hugo next month at the Willys reunion. I’ll try to remember to ask him.

   Rough production numbers:

   CJ-2As 224,000
   CJ-2B … none produced (though I have a great post for tomorrow about a “CJ-2B Attack Engine” that has been “restored”.)
   CJ-3As 132,000
   CJ-3Bs 196,000
   M-38s: 45,000
5. Derek Redmond April 23, 2018 at 1:57 pm

   Hi Bob — Yes, you have a Brazilian connection don’t you? But the term I have heard from a few Brazilian 3B owners is “cara de cavalo” or “horse face”. For example see http://cj3b.info/Military/MuralhaM606.html and http://cj3b.info/Finds/FindsMud3.html.

   Don’t know if I have stretched that too much by saying on my “Jeeps in Brasil” page that the term is “widely used”…
6. Derek Redmond April 23, 2018 at 2:09 pm

   By the way Dave, the “Restoring a CJ-2B Attack Engine” article is largely an uncredited reprint of my piece at http://cj3b.info/Fire/NewSalem.html

   (I did apply the term “attack engine” to the Jeep and I did the research to uncover the possible connection to the Albany race riot, but I didn’t call it a CJ-2B…)

   Derek
7. David Eilers Post authorApril 23, 2018 at 3:43 pm

   Derek,

   Good to know, thanks! That link didn’t come up when I did my searches. Your pics are much more helpful, too. I’ll point folks that direction.

   – Dave