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1961 Billion Mile Jeep Family Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This Jeep family brochure was produced in July of 1961.

1961-07-jeep-family-brochure-1 1961-07-jeep-family-brochure-2 1961-07-jeep-family-brochure-3 1961-07-jeep-family-brochure-4

 

7 Comments on “1961 Billion Mile Jeep Family Brochure

  1. SE Pennsylvania Steve

    David, why did they stop calling the L-head engine the Go-Devil and start calling it the Lightning Four? Was that a copyright issue going from Willys to Kaiser?

  2. Colin Peabody

    I suspect it was a 1961 marketing ploy! I’m not sure when that name change took place. Probably after the CJ3A production ended and somewhere in the DJ3A production I will have to say that “Lightning” may have been a misnomer, although when that engine is in a DJ3A, it is somewhat peppy up to a point!. Installing a Hickey or Chuchua aluminum high compression cylinder head, dual carburetors, electronic ignition and some exhaust work does improve its performance, but not as fast as Lightning! LOL!!!

  3. David Eilers Post author

    That’s a good catch Steve. I did some searching, but they proved fruitless.

    Here’s a possibility. Perhaps marketing a devil branded engine internationally didn’t translate well and was considered a risk, so they altered the branding for the international market sometime during the 1950s?

  4. Don's auto and farm service

    How come the engines are named after disasters? Lightning, hurricane,tornado,go devil?

  5. David Eilers Post author

    Hmmm ….. Maybe someone on the marketing team was an amateur meteorologist???

  6. Barry West

    Has anyone actually seen the Perkins diesel from the factory in a Willy’s? Sounds like a good match. I have a Fordson tractor (58-60) with the 4cyl Perkins. It definitely has the torque.

  7. David Eilers Post author

    Barry,

    Yep. Mitch Carter rescued a CJ-6 with a perkins in it and got it running. He jeeped it through Washington, Utah, and Colorado. He seemed to enjoy using it (lots of low end torque).

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