This FJ-3A brochure Form No. 61-05.
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Originally published October 31, 2015: This is an interesting FJ-3A brochure. It is Form No. 61-14. The ladder holder is something I haven’t seen anywhere.
“Here I have a 1961 single sheet advertisement issued by Willys for the Willys Jeep Fleetvan. There is some wear along the top and some light creasing (See Scans) but it still displays very nicely.”
Part of the marketing strategy was to market the FJ3A to the Bell system Telephone Co. as a cable splicer truck. Of course the Ford Econoline van debuted that year and that was that. International Harvester also marketed The Metro Mite step van to the same market with more success than Kaiser Jeep.
I didn’t know that. That better frames the intent of the brochure.
Kind of looks like these Sprinters running around today.