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Canadian Dodge/Jeep Dealer Getting its ‘Ritz’ On

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Mike forwarded this interesting video. You may remember the post last month about the jeep that was ‘buried’. It turns out the dealer has a much broader and interesting story. Due to the tight dealer competition, Bay King Chrysler Dodge Jeep Ram has chosen to create a unique customer experience to differentiate themselves from their Hamilton, Ontario, Canada, competitors. As my wife put it, many dealerships you walk into give you the predator/prey feeling. Bay King’s approach will appeal to a lot of folks.

The slow paced video includes a look at the jeep burial as well.

http://www.autonews.com/article/20141215/VIDEO/312159984/canadian-dealer-buries-a-jeep-hires-an-ambassador-and-puts-on-the?cciid=email-autonews-specialvideo

bay-king-canada-dealer

 

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