UPDATE: This post has been expanded since it’s original published date in December of 2014. There are several, similar brochures published during 1954, all shown below.

The earliest of these family-of-jeep brochures is Form KW-1705 and titled “4-Wheel-Drive Willys Vehicles”:

A second brochure, Form KW-1763, was released highlighting the same four vehicles, but with a new form number and some re-organization.

This page has been extensively re-worked from the last brochure. Note this also has the KW stamp at the bottom:

This last page is very similar to the green version:

Shortly after W-1763 was produced, the company decided to print a new one, replacing the CJ-3B image in the full-unfolded image with the brand new CJ-5.  The marketing department also updated the brochure to Form W-1765 (and dropped the “K” from the form number).

Front page:

Added at the bottom of this back page is the new demonstration-call-to-action:

This was the 8.5″ x 11″ interior:

When unfolded all the way this image measures 17″ x 11″. Note the “KW” stamp is removed and the CJ-5 has been added.: