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This hard-to-find April 1949 Jeepster brochure has a form number of VJ 3m-I-500M-4-49.
View all the information on eBay
“Original automobile literature, very good condition”
I find it interesting, that even way back in 1949 (the year I was Born) Willys was way ahead of the times marketing their vehicles to women, when other automotive manufacturers were using women in their advertising to attract a male market.
the station sedan was marketed to women — the jeepster was just a marketing failure — i see they used the word CONTINENTAL in this ? — at least the jeepster had a continental spare tire — the 56 continental mkII had a bump on the rear trunk lid , the tire was hidden right behind it , in the trunk ..
The term Continental Styling probably made reference to the European Continent styling, with the British MGs, Morgans, and pre 1949 Jaguars and some of the Italian and French sports cars. They all had side curtains instead of roll up windows and “Continental” spare tires on the rear! Returning GIs from WWII loved the open sports cars from over the pond!