This unusual jeep dealers point-award’s catalog on eBay has a buy-it-now price of $39.99. It’s an unusual item for sure. My understanding is that dealers (or sales folks?) earned points in various ways that they could redeem for items in the catalog. There’s a pretty extensive choice of items!
View all the information on ebay
“HERE IS A REALLY COOL AND QUITE RARE FIND!!
THIS IS A 1964 WILLYS JEEP DEALERS FAVORITE SPORTS CATALOG OF AWARDS…AN INCENTIVE PROMO FROM THE KAISER JEEP CORPORATION TO THE TOP DEALERSHIPS!! THIS LARGE ISSUE COMES IN THE ORIGINAL ENVELOPE ADDRESSED TO: MR. SIMON REDNOR FROM REDNOR & RAINEAR AUTO SALES OF TRENTON, NEW JERSEY…
THE ENVELOPE SHOWS AGE/USE WEAR, ALONG WITH SOME HAND WRITTEN PENCIL NUMBER TOTALS ON THE BACKSIDE..THE CATALOG
FEATURES SOME REALLY COOL MID CENTURY MODERN GIFTWARE, COOKWARE, SMALL & LARGE APPLIANCES, FURNITURE, WATCHES, JEWELRY, TOYS, GARDENING, CLOTHES AND MORE!!
PLUS THE VACTION SPOTS!!…THE CATALOG IS IN VERY GOOD CONDITION WITH SOME NORMAL AGE WEAR & THAT OLD PAPER SMELL..A WONDERFUL ADDITION TO YOUR WILLYS JEEP COLLECTION OR MID CENTURY MODERN COLLECTION!!”
The artwork…I love those drawings on the cover!!! And those that show XIXth century scenes! Wow!
I thought this brochure was interesting for those reasons, too. I just wasn’t ready to chase it at that price.
– Dave
That is some serious swag !! When I was working in our small town Chevrolet dealership in high school and in between college and Navy stints…….we got incentive catalogs also…….but nothing like this. You would get catalog points in the service dept by increasing parts and labor sales. You would get points in the sales dept by selling more cars and trucks. These incentive programs were quite common amongst all major manufacturers. I earned enough points one year to get ……a new pair of Bass Weejun loafers…..a new tennis racket……a winter coat for my mother…..and a new hunting vest for my father.
These types of incentives continued for many years and morphed more recently into vacation trips with people from other dealerships to places like Hawaii, Disney , even so overseas locations. When I went to work for Chevrolet Division of GM Corp., I was in a sales, service and marketing group that put some of the incentive packages together……..and then we would also compete internally to “host” these trips……the good ole days !
Color, thick catelog…I’d bet that was put together and the program administered (gifts arranged) by a contractor.
Jeep signed up, put its own cover on the catalog.
Then someone at Jeep would run the prigram.
What no 1964 Kaiser-Jeep (Willys) Traveller?
Dan, the Traveller just doesn’t get any respect!
JohnB,
I agree. In fact, I wonder what the history of this program-manager was, at it was clearer large. It must have spanned quite a few dealers and probably industries.