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1963 Brochure For New Gladiator and Wagoneer

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This 1963 one-page double-sided brochure printed in Canada announces the new Wagoneer and Gladiator models. What I found interesting was on the back. The chart shows the electrical setups for all vehicles as of 1963. I was surprised to see that while the Surrey DJ-3A still had the 6 volt battery option, the standard Dispatcher DJ-3A did not. I was surprised to see the FCs also had a 6 volt option still.

It is possible this was unique to Canadian made jeeps, but I can think of no reason that would be the case.

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5 Comments on “1963 Brochure For New Gladiator and Wagoneer

  1. NEAL JUNG

    jeeps made in canada ?? — i guess thats possible ?? — i just bought a 1990 ford f-150 , 4×4 , auto , long bed , very desirable 4.9 L six , real nice condition — i was surprised when i looked at the serial number stickers on the door jam area — MADE IN CANADA !! HAHAHA ?? WHAT THE **** ?? EVEN HAS ONE SMALL STICKER WITH A MAPLE LEAF !! — a google search says ford has an assembly plant near toronto , at oakville — it was sold originally in oregon , so i guess theres no problem — i was always under the impression that canadian vehicles were made specifically for the canadian market ?? — they assembled a lot of edsels theres and other FOMOCO vehicles — looks like they are re-tooling the plant for electric vehicles now — i think canada is sort of a suburb of the USA ?

  2. Barney Goodwin

    Dave, My guess – and it’s just that, a guess – about the 6 volt option is there were probably accessories that ran on 6 volt, and this option would cater to those who still had them.

  3. colin peabody

    Hi Dave-

    Another theory about the Surrey’s being optional 12 volt with 6 volt being standard is that many of them were exported to areas where 6 volt systems were the standard for resorts/fleets. My 60 was originally 12 volt. The 57 DJ3A hardtop that we owned previously was also 12 originally.

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