UPDATE: Several instances of newspapers carrying the ad have been found across the US. They include, Page 5 of the Atlanta Constitution’s American Weekly Magazine Page 3 (thanks John), The San francisco Examiner Sun’s American Weekly Magazine Page 3, and The Pittsburgh Sun-Telegraph’s American Weekly Magazine Page 3. So, it was the American Weekly Magazine that printed the ad. Thanks for everyone’s help!
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Barry is investigating how a Farm Aide Lift (or what appears to be one) ended up on page 3 in an April 6, 1947, Willys-Overland ad for the Universal Jeep. The biggest question is [ed note: now answered], in what magazine did the ad appear? My guess was that it is some kind of newspaper-related Sunday periodical (such as Parade or The Week). It might have even been a western-US only periodical or ad.
Well, I was right about the Sunday periodical, it was the American Weekly Magazine Page 3, but I was wrong about the regional aspect; it’s clear it was nationwide.
You can Barry’s full post about the topic here: https://www.farmjeep.com/2022/02/16/april-1947-mystery-ad-is-that-a-non-jeep-approved-lift/
Here is a closeup of part of the ad (compare it with the Farm Aide Lift).
Photo Credit: Farm Jeep and the Mysteries 1947 ad post
This whole ad appeared in the Atlanta Consititution:
Here is the cover of the magazine:
The Willys ad appears in the April 6, 1947 edition of the Atlanta Constitution on pg. 75:
https://www.newspapers.com/newspage/398147527/
Jack Stone’s article, “Hollywood’s Little Home-Savers”, begins on the following page:
https://www.newspapers.com/newspage/398147569/
Thanks John!
The fact that it was advertised in the Atlanta newspaper, fine I get it, but how do you explain the color advertisement? This internet stuff gets so dam confusing. If in fact it is the same page, it would be black & white, yes, No? inquiring minds want to know.
John,
Thanks for solving the mystery of the ad. I had given up hope. Impressive detective work.
Dave,
As always, I’m amazed at your ability to uncover these bits of history.
Barry
Mike, the Atlanta ad was in color. You can see it at https://www.farmjeep.com/2022/02/16/april-1947-mystery-ad-is-that-a-non-jeep-approved-lift/
Barry
Dave, OK now I understand, thanks, I hate to be a pain by always asking questions, it bugs me when I don’t have answers. So when you take the time and effort to answer my trivial questions, I truly apricate it.
i have the farm and a 1946 cj-2a farm jeep , but my creek is dry — severe drought — it snowed for christmas — no measurable precipitation since — my well water smells like rotten eggs — i also have a city water pipeline under my property , they charge me big time for water — the glaciers on the stratovolcano above me are melting as i watch , shining in the sun — the glacial water disappears in the talus at the base of the volcano — its going to be a long hot summer ..