UPDATE: This was up for auction last year in 2018 and 2019. Starting price dropped to $1600 with the auction scheduled for Friday, June 18th (Today).

I’m surprised to see no bow holders. Looks like the dash plate in a long, single one, and I see no column shift. I’d say this was a mid 1946 or later photo.

https://www.auctionzip.com/auction-lot/lot_0E841DDA64

“Description: Hugo Brehme (German/Mexican, 1882 – 1954). “Willys Jeep”. Super grand mammoth vintage silver gelatin print. c1945. Printed c1945. Photographer credit on verso. Two photographic sheets joined together and mounted. Fair to good condition; some staining and surface scuffs and scratches, most of which can be mitigated or eliminated with conservation. Frame size: 64 x 86 in. (1626 x 2184 mm). Image size: 60 1/2 x 81 1/2 in. (1537 x 2070 mm). A huge photograph, approximaely 5 feet high by 7 feet wide. An advertisement for Willys Jeep in Mexico. The sign next to the Jeep reads “New or old you can always rely on your Willys Jeep [Nuevo o viejo ud. siempre puede confiar en su jeep Willys]”. PLEASE NOTE this photograph is mounted on board and is very heavy”