This unusual poster for a Revell radio jeep and trailer is an unusual find. This 1957 poster is pretty cheap compared to the 1956 version of the model, which is on eBay for $225.
View all the information on eBay
“Vintage 1957 Revell Radio Jeep & Trailer Two Sided Dealer Store Display Poster – from a Revell Co. Employee Collection. Has some wear & a fold line. From a smoke free home. Be sure to see my other listings for some other items from this collection.
History of this item: I recently purchased a collection of model related items from a local auction house. They would only tell me that the original owner was a former Revell employee, unfortunately the auction company would not disclose any names or information about the consignor of the collection. The majority of this collection is related to the 1950s Revell models, but there are some items from many other companies. I have been advised by several collectors that this person was most likely a Revell Co. Representative and he would have travelled to Toy Fairs & Industry Trade Shows of the time, where he would have promoted Revell Products and also acquired advertisements from other companies. Please do not contact me about purchasing any items from this collection, they will be listed for auction as I have the time.”
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Here’s an image of the toy itself from eBay:
In 1958, retail price on this model kit was less than a $1.00, I still have mine somewhere statched away. And as always, there’s a story behind it.
On a snowy Saturday morning in 1958, my Uncle Joe took us for a Boy Scouts sponsored train ride on the famed Lackawanna Phoebe Snow, great adventure of my childhood. The entourage included , my friend Pat Simpson, his brother Froggy, my little sister, Mary Ellen and me. On the return trip, the train stopped for a break in a little town in PA. Snowing, we all climbed the three brick steps of a corner candy, coffee shop and Uncle Joe ordered hot chocolate for all and hot coffee for himself. Ofcourse, souvenirs of the trip were in order, that’s when I spotted the Willys Jeep Revell model kit.
At the time, I didn’t expect it to be so small, 1/43 scale, great for Ho train sets, not for me, I had “O” scale. Disappointment set in, but on the plus side, it made me aware of scale and fractions at the young age of eight, and began a lifetime of assembling 1/25 scale plastic model car kits.
As usual, great memories Mike!