Joe Drew outfitted a series of wagon modifications that are highlighted in this brochure. I tried to learn more about Joe Drew, but didn’t have any luck. This is form number: 4x463SW-M2-50M-8-48. It is a tri-fold brochure that also folds out to create a single large image.
This is the page when the tri-fold portion is fully opened.
This is the full center page:
This is the back side when the brochure is fully opened:
I wonder if “Joe Drew” was just a creation of the Willys advertising dept? Notice the quotation marks in “Joe Drew”. Decades old way of referencing fictional characters. Could explain why no information was found.
Mike … I hadn’t thought of that.
The ‘Jeep’ badge is pictured here in ’48. They put brass ones on the ’50 models, exclusively. Too “expensive” to produce I reckon.
Bingo, glad you brought that up. I need to investigate this as I thought it seemed early for that particular badge…
Interesting rims and tires in the first photo