As late as 1944, as this ad demonstrates, the Minneapolis-Moline Power Implement Company argued that they had developed the original “Jeep”. But, it’s clear that they lost that battle entirely.
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“This is an Original old Vintage Trade Ad from 1944 This print ad Measures Approx: 11 1/4″ x 8 1/4″. This is Not a Photocopy or reproduction.”