The website carver.wicklocal.com did a post about Jeep Funny cars, referencing the ‘godfather’ of jeep funny cars Ed Length, from Long Beach California (a name unknown to me, but then I haven’t followed the jeep funny car circuit).
The writer manages to dodge a reader’s question about what company made the first jeep (my nod is to American Bantam of course); instead the author references the first consumer jeep.