Seller’s asking price is $295. The contents are likely very similar to this one, which has been scanned and made available for free.
View all the information on eBay
“”Product Merchandising Manual” by the writers and illustrators of Willys Motors and Willys-Overland Export Corporation, Toledo Ohio. No Copyright information. Assembled and Published by Willys and the Jeep Division in the early 1950s – we make a presumption of 1955 based on the Jeep CJ-5 described herein., Presumed First Edition, NOT Ex-Library. No ISBN. Note – the photos you see are of this binder and sections no ‘Stock Photos’.
A tight firm clean binder containing Forty (I through XL) tabbed sections of promotion information for the Jeep dealer to sell Jeeps to the public. The purpose-made three-ring binder is deep blue/yellow-green lettered and decorated with the large Willys ‘W’, although the information is for Jeep. The binder is 11 1/2″ x 11 1/2″ if you count the big graceful curve of the 3 1/4″ spine. The hinges for the binder are separately hinged so the binder could hold additional information as developed by Willys and Jeep. The pages are 11″ x 8 1/2″ with 3/8″ color-coded plasticized tabs identifying the sections. Those sections, again, total 40.
Introduction, Index, 4-Wheel Drive, Engines;
CJ-5 Universal Jeep, CJ-3B Universal Jeep, Jeep Station Wagon, Jeep Sedan Delivery;
Jeep Truck, Jeep Cargo Personnel Carrier, Willys Ambulance, Utility Ambulance;
Jeep Fire Engine, Willys Fire Truck, Jeep Crash Wagon;
Governors, Hydraulic Lift, Hydraulic Lift Equipment, Power Take Off;
Welders, Compressors, Wreckers, Loaders;
Winches, Jeep-A-Trench, Back Hoe, Mobile Drills;
Sprayers, P.T.O. Equipment, Snow Plows, Miscellaneous Equipment;
Bodies & Enclosures, Accessories, Market Analysis, Sales Aids;
Demonstrations, Applications, Prospecting, Closing the Sale, Glossary.
A solid group of Jeep and Willys marketing information, descriptions, illustrations, ‘How-To’. Data and illustrations are Very Good. Direct from a postwar Jeep dealer’s library – now on to you. No dogears, No mustiness, No smoke smell. Splendid for the owner rebuilding that old find. We do try to describe them correctly – We want you back as a customer – hundreds of repeat customers.
Note – the dividers for ‘Wreckers’, ‘Sprayers’ and ‘PTO Equipment’ are dividers only – the data had not yet been received by the Jeep dealer when this binder and contents was assembled.
A wonderful manual and information source for the Mechanic, collector, historian, author. No names. one marking the front divider is penciled with the name and town of the original owner – you can erase it – we left it there for you. NOT Ex-library. NOT Remainder-marked. We combine S&H on multiple purchases. Check out our eBay store – Navalperson 2 – Navalperson Books and More – 1,600 and more items waiting for you there. Buy with confidence – over 30,000 satisfied Internet buyers can’t be wrong!! Don’t let this one get by you – this is a marvelous Willys, Jeep and Jeep-related find.”