These two ads were published in the same newspaper a year apart. The 1947 ad highlights the versatility of the farm vehicle and, as an added bonus, its versatility cuts costs. The 1948 ad emphasizes the cost savings, because the jeep is versatile. It’s basically the same message, but with different emphases.

This April 4, 1947, ad from A.B. Clothier & Son in the Oxford Leader highlighted the farm versatility of the Universal Jeep.

This March 26, 1948, ad from A. B. Clothier & Son in the Oxford Leader highlights the ability of the Universal Jeep to cut farm costs.