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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
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Reproduction sign? With over 1 hour to go the auction is only at $162 (plus $33.80 shipping).
View all the information on eBay
“Used Previously displayed Jeep Willys lighted sign Sign. Silk screen lens with metal ribbed frame. Measures 37x3x10.5 inches. Recently purchased with other Mopar related items. Has wood backing and the light source is a tubular bulb. Tested in working condition. Has newer cord. Ships priority insured ”
Would an original sign have the ‘registered trademark’ R inside of a circle after Jeep? Was that used in the late fifties, early sixties?
It sold for $460.
Last I looked a few hours before it ended, it was 150. My guess is because Dave posted it, price jumped.
David: Even after Willys-Overland obtained the Registered Trademark for Jeep (in the vehicles category), the company didn’t always use the “R” on a regular basis. Still, it did show up on some brochures. For an early example, it appears on the front of this 1953 CJ-3A “Farm Power” brochure (http://www.ewillys.com/2012/08/26/early-1950s-farm-power-brochure-on-ebay/), yet not on the second page of that brochure. I have not researched at what point the company became more aggressive about using the “R” with “Jeep” on a consistent basis.