This gives a fairly early look at the parts available for jeeps; it’s hard to say how many images it has.
View all the information on eBay (there is a second 1953 catalog also available; it’s cheap, but isn’t in very good shape: View all the information on eBay)
This would be an interesting background story to do about Berg’s. being that they were located in Chicago, I wonder if there was any connection to J C Whitney?
Mike,
Never thought about that connection.
You might read “wingnut’s” comment on this post about the “Berg” building http://www.ewillys.com/2012/07/19/the-king-of-jeeps-bergs-truck-and-parts-co-inc/ and you will also run into the comment from one of my run-ins with the descendent of Berg.
I assumed that was an MB on the cover, but it appears to have tool indents on the passenger side?!?
M38 with an MB grill I guess.
Morgan,
I had assumed that too, but now I see the indents are on the passenger side. However, to me it still seems more MB (lots of MB details) than M-38 (it’s missing the cowl lid, the correct windshield, and other details). Why they put the indents on the driver side is a mystery to me.
– Dave
J.C. Whitney and Bergs were located only about 3 blocks from each other back in the day. You could buy Jeep parts galore from either. I bought parts for my Model A from J.C. Whitney as well as an Ansen Posi Shifter for my 54 Chevy. Berg was a Ukranian immigrant and Israel Warshawsky(J.C. Whitney founder) was a Lithuanian immigrant. My best guess is they knew each other, even though competitors.
Great info Colin!
Colin, thanks for the information, I had a hunch that may have been the case.