UPDATE: I didn’t understand the significance of this ad until purchasing Fred Coldwell’s “Selling the All-American Wonder” (great collection of Willys-Overland WWII ads).  It’s the only WWII Willys-Overland ad that I’ve found which doesn’t appear in his book. Titled “They’re getting the stuff and they’re using it, too!”, the ad seems to have been only published in the newspaper.

Originally published January 12, 2019. This Willys Overland Ad appeared in the September 25, 1944 issue of The CIO News.