UPDATE: **SOLD** Was $14,000.
The wagon appears in good shape. Fredricks Outdoor still operates. The speedometer has been updated (and the large speedo is incorrect for a 1954).
“1954 JEEP WILLYS 4X4 WAGON
MOSTLY RESTORED, DRIVES GREAT FOR BEING 65 YEARS OLD! 4WD WORKS AND GEARS SHIFT SMOOTHLY ”
If you look close up, I think this has the ribbed roof, with a somewhat lower profile, would date this very late 1958, 59,60. That could explain the later model speedometer. My guess, not a 1954.