UPDATE II: Here’s the full brochure:

1. Front and Back cover:

Inside of brochure:

UPDATE: Thanks to Andy for inspiration.  I located a photo of the founder of Little Percent, Natalie Gignoux, in a CJ-3A. You can view some other, non jeep photos, here.

Natalie Gignoux (b1940-d2009) first opened the “Little Percent Taxi”, originally a jeep service to help folks around Aspen. In 1955 she bought a taxi service. In 1962 she sold out to another taxi service. In 2009 she passed away in Glenwood Springs, Colorado. Some history (which I hope to wind into more of a narrative):

1. Why Natalie went to Aspen: https://books.google.com/books?id=gr-BAAAAMAAJ&q=natalie+gignoux&dq=natalie+gignoux&hl=en&sa=X&ved=0ahUKEwiFz7-E3ePdAhVQb30KHZO4ANkQ6AEIODAD “Natalie Gignoux first came to Aspen because her aunt had asked her to make sure that her cousin went back to .. [college?] .. only snippet displayed)
2. Article on the Taxi Service: https://www.aspentimes.com/news/local/willoughby-not-everyone-enjoys-a-jeep-tour/
3. Aspen history: https://www.aspenjournalism.org/2017/01/11/aspen-ski-history-timeline/
4. Natalie helps with Operation Ski Lift: https://www.aspentimes.com/opinion/columns/tony-vagneur-saddle-sore-169/
5. Natalie enters jeep race in 1952: https://www.coloradohistoricnewspapers.org/cgi-bin/colorado?a=d&d=ADT19520904.2.4&srpos=17&e=——-en-20–1–txt-txIN-Natalie+gignoux——-0-#
6. Natalie buys Taxi Service: https://www.coloradohistoricnewspapers.org/cgi-bin/colorado?a=d&d=ADT19550203.2.3
7. Wins second place in float contest: https://www.coloradohistoricnewspapers.org/cgi-bin/colorado?a=d&d=ADT19550113.2.38&srpos=1&e=——-en-20–1–txt-txIN-Natalie+gignoux——-0-#
8. Natalie sells out in 1962: https://www.coloradohistoricnewspapers.org/cgi-bin/colorado?a=d&d=ADT19621214.2.24&srpos=3&e=——-en-20–1–txt-txIN-Natalie+gignoux——-0-
9. Jeep Trip to Gen Canyon, Colorado: https://books.google.com/books?id=M4pkDQAAQBAJ&pg=PA2&dq=natalie+gignoux&hl=en&sa=X&ved=0ahUKEwiFz7-E3ePdAhVQb30KHZO4ANkQ6AEIMjAC#v=onepage&q=natalie%20gignoux&f=false
10. By 1976, Natalie was Aspen’s Ticket Sale Manager: https://books.google.com/books?id=uvT6l5Z5bVkC&pg=PA16&dq=natalie+gignoux&hl=en&sa=X&ved=0ahUKEwiFz7-E3ePdAhVQb30KHZO4ANkQ6AEILjAB#v=onepage&q=natalie%20gignoux
11. Natalie’s obituary: http://www.tributes.com/obituary/show/Natalie-A.-Gignoux-86916951

CREDIT: Aspen Historical Society.

2018-09-13 — Original Story was about the brochure on eBay.