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Willys Motors Bulletin About Illuminating Jeep Signs

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

An anonymous reader we shall call “Mr. Packrat” has offered to share from time to time a collection of documents he’s gathered. So, many thanks to him for his ‘donation’ to our collective educational efforts!

This is the first item, an interesting look at the selling of signs to dealers by Willys Motors.

1957-06-07-illuminating-jeep-sign1 1957-06-07-illuminating-jeep-sign2 1957-06-07-illuminating-jeep-sign3

 

12 Comments on “Willys Motors Bulletin About Illuminating Jeep Signs

  1. SteveK

    lol… Sorry, This is too much to resist.. A “Willys” sign order including “Choose type of erection desired”…
    Those were the days… 🙂

  2. Doug in Ohio

    And they were built in Lima,a fifteen minute drive from the town I grew up in.I learned another Willys fact,thanks for sharing Dave and Mr. Packrat!

  3. Ranger Bob

    When my friend had his Jeep Dealership he had to order some signs. Willys made him buy them. That was the way with some specialized tools. He had to buy them. This dealership was located in Kansas and the Zone Office was located in Kansas City.

  4. Colin Peabody

    My friend Jim has one of the lighted Willys signs that he found in Pennsylvania a few years ago. It is worth a lot of bucks today! If you wanted to replicate it, that would cost a lot as well.

  5. BARNEY ROOS

    MY FATHER GREW UP IN OR NEAR LIMA — FINLEY ?? — WENT ON TO BE A WW2 WAR HERO — WAS AT PEARL HARBOR DAY AFTER ATTACK 12/8/41 — USS ENTERPRISE — FINLEY , NOT FAR FROM WILLYS JEEP CENTER OF THE UNIVERSE — TOLEDO — THATS WHY I COLLECT WILLYS — TO HONOR MY FATHER — HERO — AND ONE MEAN SON OF A #$%^&* — HE WAS TOUGH EVEN AT 96 YRS OLD — TOOK A SWIPE AT ME CUZ HE DIDNT WANT CHEEERIOS !!! — HAHAHAHA — HE STOLE ARMY JEEPS DURING THE WAR AND REPAINTED THE SERIAL NUMBERS ON THEM — NAVY — HE HATED THE ARMY GRUNTS — KICKED THEIR LILLY-LIVERED ASSES — GOOD OLD POPS — JEEP STEALIN , THOMPSON MACHINE GUN TOTIN , MEAN , NASTY SON OF A GUN !!! — R.I.P.

  6. BRUCE BERRY

    JUST REMEMBERED — WHEN I USED TO FIX BIG TRUCKS — LIKE FORD F-800’S — THEY HAD AN ENGINE THAT SAID ” LIMA ” ON THEM — I THINK IT WAS A 427 BIG FORD TRUCK ENGINE , THERMACTOR ? — MADE IN LIMA I GUESS …NOT PERU , OHIO …

  7. Doug in Ohio

    Barney,thanks to your dad and all of those who served or are serving.And it is spelled Findlay,a lot of people spell or call it Finley or Findley.
    Bruce,there is still a Ford engine plant in Lima as far as I know,I don’t get over there much anymore.They have built a lot of engines there.The FE blocks were some of them.They used to haul the blocks from a casting plant in or near Cleveland to the Lima engine plant to be built.Then the empty racks would be hauled back to Cleveland.

  8. Dan B.

    If I filled out a coupon and mailed it in, how many signs could I order?

    In all seriousness, thanks for sharing Mr. Packrat, and thanks as always for posting, Dave.

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