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1958 ‘Want to Keep Operating Costs Down’ Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This brochure was published in July 1958.

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One comment on “1958 ‘Want to Keep Operating Costs Down’ Brochure

  1. Steve E.

    As I look at this brochure from 1958 and I wonder which Jeep I would choose if I were alive in 1958. I don’t know what I’d buy back then. Knowing what I know now, I’d buy an FC-170 with all the extras (4 spd., PTO winch, etc.) But Willys sold more conventional pickups than the FC’s. What were men looking for in a new truck in 1958? What made more people choose a conventional pickup? Was it too strange for them to drive a truck postured like a van?

    In 1971, my older brother bought a Jeepster Commando. I remember looking though the sales brochure at all the different models and watched him decide which to buy. I liked the open Jeeps. Hmmm, CJ-5 or CJ-6? When my dad found out, he stormed down there and made the salesman tear up the contract because he was only 17. I wish he would have co-signed for him instead. lol.

    I wonder if that was the beginning of my illness. But, I’d rather buy another Jeep than pay to shrink to find the answer.

    **Steve E.**

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