This Jeep family brochure was produced in July of 1961.
7 Comments on “1961 Billion Mile Jeep Family Brochure”
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David, why did they stop calling the L-head engine the Go-Devil and start calling it the Lightning Four? Was that a copyright issue going from Willys to Kaiser?
I suspect it was a 1961 marketing ploy! I’m not sure when that name change took place. Probably after the CJ3A production ended and somewhere in the DJ3A production I will have to say that “Lightning” may have been a misnomer, although when that engine is in a DJ3A, it is somewhat peppy up to a point!. Installing a Hickey or Chuchua aluminum high compression cylinder head, dual carburetors, electronic ignition and some exhaust work does improve its performance, but not as fast as Lightning! LOL!!!
That’s a good catch Steve. I did some searching, but they proved fruitless.
Here’s a possibility. Perhaps marketing a devil branded engine internationally didn’t translate well and was considered a risk, so they altered the branding for the international market sometime during the 1950s?
How come the engines are named after disasters? Lightning, hurricane,tornado,go devil?
Hmmm ….. Maybe someone on the marketing team was an amateur meteorologist???
Has anyone actually seen the Perkins diesel from the factory in a Willy’s? Sounds like a good match. I have a Fordson tractor (58-60) with the 4cyl Perkins. It definitely has the torque.
Barry,
Yep. Mitch Carter rescued a CJ-6 with a perkins in it and got it running. He jeeped it through Washington, Utah, and Colorado. He seemed to enjoy using it (lots of low end torque).