The 1966 Volume 12, No. 5, issue of Jeep News featured these photos from Don Pratt’s Pink Jeep Tours from Sedona, Arizona. The company now offers tours in four Arizona locations.
According to this site, Pink Jeep Tours is the oldest continuously operating Jeep Tour Company in the United States. It was started in 1958 by a Sedona Realtor named Don Pratt, who would drive clients to see homes at Broken Arrow Estates. The Broken Arrow tour is the original Jeep tour and is still today the most popular tour in Sedona.Why did he make the jeeps pink? Mr. Pratt got the idea while visiting the Royal Hawaiian Hotel on Waikiki Beach, where everything was pink.
