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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
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DJ-3A Dispatchers were used by several pharmacies in Louisiana.
This is great reading material about the Dispatchers in the 1950’s & 60’s. I mentioned it before that at the age of 15, I bought a DJ3A for $250.00 in 1665. One other big market for the hardtop dispatchers were take out fast food restaurants. Steve’s Pizza i East Paterson, (Now Elmwood Park) & Bruno’s Italian Restaurant in Fairlawn, NJ bought Dispatchers on a regular basis. The 3 local Willys Jeep dealers would actually solicit their business. There wasn’t much mark up on these 2 wheel drive vehicles and a very small market for DJ3A’s in the 1960’s. So most of the profit was made on giving a better trade in allowance. A lot of these trades sat on the back lot for years, no kidding and finally ended being sold for scrap.
Scheuer Motors in Paterson, NJ was the long established Studebaker Willys Jeep dealer, Along with Kalman Motors, GMC & Jeep on Polifly Rd. Hackensack, NJ and The New Dealer in the neighborhood, Mide Motors on River Drive, Garfield, NJ. These Dealers made a lot of money selling Jeeps to take out food joints. Why you may ask? because these these restaurants hired high school teenage boys to drive them and ran then into the ground. The dealers had a captive market for Dispatcher DJ3A’s.
Great stuff Mike. I’ll see if I can locate some restaurant examples.