The rubber coating on the canvas in the ad was pliable to 50 degrees below zero, water and fire proof.
“This ad is from a large format magazine such as Life, Saturday Evening Post, Colliers etc and measures approximately 10.5″ x 14″”
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The rubber coating on the canvas in the ad was pliable to 50 degrees below zero, water and fire proof.
“This ad is from a large format magazine such as Life, Saturday Evening Post, Colliers etc and measures approximately 10.5″ x 14″”
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I am hesitant to say this, as back in that day I think Advertisers had some scruples , unlike today….
But there must have been a really severe drop off in the depth of that river at that point….as in look at the two soldiers standing a little over knee deep right behind the Willys, and then all the others at or near the front chest deep..
Anyone else notice this as a bit unusual ?
River bottoms can certainly change dramatically depending on the way the river cuts through the bottom, sand build up, etc.
As to whether Advertisers are more or less scrupulous now then in years past, I can’t say for sure. Certainly, there were plenty of unscrupulous advertisers years ago. You might enjoy this short list of questionable ad claims:
http://www.cracked.com/article_19311_the-16-most-hilariously-dishonest-old-school-advertisements.html
States were so frustrated with dubious advertising campaigns at the turn of the 20th century that they were passing laws until the Federal Government passed the 1906 Pure Food and Drug Act (with more consumer protection laws to follow). This 1907 article by Dr. Ayers describes the everyday challenges of buying products whose advertising and ingredients were dubious http://books.google.com/books?id=sojNAAAAMAAJ&pg=RA1-PA9316#v=onepage&q&f=false
Alternatively, you might be surprised to know that Bayer first coined the brand ‘Heroin’, advertising it as a health remedy, creating a measurable amount of opium addition among middle class women. http://www.historytoday.com/ian-scott/heroin-hundred-year-habit (I’ve been studying the history and politics of heroin & opium — fascinating!) Did Bayer know Opium and its derivative Heroin was addictive? Absolutely. Opium was well known for its addictive qualities, as the British East Indian Company made a fortune creating addicts anywhere they could until they lost control of southeast Asia in the early 20th century.