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I tried to do some updates last night, but the internet wasn’t cooperating. For lack of any other reason, I’m going to blame the storm. I think I should be able to do some updates mid afternoon.
Here’s a pic from a Willys News paper that I spotted while visiting with Dave Antram yesterday (thanks Dave!). More on that visit later.
Look, Dave, the newspaper put quotation marks around & capitalized the word ‘Jeep’ in this report. Guess they were afraid of getting hit with a lawsuit from Willys Overland if they didn’t. Any idea when this event happened?
I have no idea why they would do that. Did you mean to include a link?
I think it was an editor or writer who didn’t know what they were doing.
Back in the Old Days when the English language was spoken correctly; Quotation marks were required. The word “Jeep” was not considered a proper noun; Willys didn’t even register the Jeep name as a trademark until after civilian production started. It was only because of popular use of Jeep among G I’s and the general public, that Willys Realized it could sell more vehicles with the Jeep name. The quotation marks are a result of using a pronoun as a noun; this method would inform the reader of this use. For the time frame of this incident, the writer was correct in his usage. More trivia from the man who knows most about nothing.
I believe Willys recognized the value of the name right away. The reason they didn’t register the trademark sooner was because they got locked in a legal battle over the name with Ford. Remember that the CJ-2s in 1944 had JEEP stamped on the hood and windshield.
I think using the term “Jeep” in the 1940s after the term was coined does make sense. However, now it doesn’t to me. I feel there is either Jeep or JEEP (the company) and jeep (a term used to describe vehicles that were never made by W/O, including the BRCs and Fords). Of course, I’ve spent many useless hours pondering this topic; the editor(s) in question have likely used their time in more productive ways.
They look like M38A1’s on their way to disposal the way they were loaded on top of each other.
So that puts the picture at least several years after the introduction of the M38A1, so mutatis mutandum; well after Kaiser had the Jeep trademark registered legally.
That means that the quotation marks were not mandatory and were probably an artistic liberty of the writer of this literary piece…..
Thats what freedom of press does for ya LOL