UPDATE: Colin discovered that Switzerland of America Jeep Tours Company still exists and still rents jeeps or offers tours. Check out their website and their tour vehicles: http://soajeep.com You’ll recognize some of the photos on the website from Craig’s recent adventure.
“This auction is for a vintage Postcard from 1974. It is of Snow Blankets Ouray colorado Here the Switzerland of America is truly a Winter Fairyland. It was from Jeep Rentals and is basically an advertising Postcard–the front seems to be a real photo print”