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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
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Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
Paul forwarded this. I have a variety of brochures & Ads, but not this one. The slogan “JEEP” means WILLYS is an interesting intellectual property strategy. Just another way to intertwine the two meanings.
Yes they did that a lot the early years after the war, the ‘Jeep’ name was not a registered trademark in their name yet, so they couldn’t call it Jeep without the quotation marks.
company lawyers were battling it out about who had the right to call their car a Jeep.
I believe it wasn’t properly registered until ’51 (to Henry Kaiser, who bought Willy’s Overland) but correct me if i’m wrong.
Leo,
That’s very true. What confuses me is how they managed to get a trademark at all on the name (the grille yes, but the name no). One of my arguments in the appendix of my book is that examples like this suggest the name jeep had become a noun by the end of the war, thanks in part to Willys advertising itself and, thus, its adjectival description of a 4×4 was damaged. It is exactly the reason the folks that manufacture the Zamboni Ice Resurfacer request that people/media do not refer to them as “Zambonis”.
But that’s just my opinion 🙂
– Dave