I was doing some research on which Registered Trademarks relating to Willys or Jeep were related to Daimler, Chrysler (D/C) or their subsidiaries (and I was surprised at how many of these are owned by different subsidiaries within the D/C organizations).

A short primer on Trademarks.  Registered Trademarks are applied for with the United States Patent and Trademark Office. If the Office thinks you have a good case, they’ll grant you a trademark.  Sometimes you apply for a trademark with just words OR sometimes you apply with the words in a particular design.

When you apply for a Trademark, you apply for 1 or more different classes, with each class costing currently between $275 – $325.  As you see below, over the years, D/C has applied for additional Trademarks over additional types of goods and services (and in fact has applied for and then abandon some other categories also which I don’t list).

So, if you aren’t bored yet, keep on reading.  Below, I’ve listed all the valid Willys, Jeep and some other interesting Trademarks.  First, you’ll see the Trademarked Name, followed by the Registration number of the Trademark, and finally, notes about the particular Class for which the Trademark was granted.  In most cases, you’ll also see the year when it was first used in commerce, which is important for protecting your rights of ownership.

1) I was surprised to see that D/C only has registered trademarks for WILLYS in two classes, which is good for me because it leaves a large number of Willys names open should I want to Trademark some additional names.

A) Willys 2722568 IC 028 TOYS, NAMELY, MODEL REPLICAS OF LAND VEHICLES.

B) Willys 3387789 IC 012 G & S: Automobiles.

MUCH MUCH MORE ON THE NEXT PAGE

2) The Jeep Trademarks are listed in the order they were granted (you’ll note how the trademark number goes up as you go down the list).

JEEP 0526175 IC 012. US 019. G & S: AUTOMOBILES AND STRUCTURAL PARTS THEREOF. FIRST USE: 19401120. FIRST USE IN COMMERCE: 19430205

JEEP 1081322 IC 037. US 103. G & S: AUTOMOTIVE VEHICLE REPAIR AND MAINTENANCE SERVICE. FIRST USE: 19480000. FIRST USE IN COMMERCE: 19480000

JEEP 1128972 C 014. US 002 027 028 050. G & S: [ PRECIOUS METALS AND THEIR ALLOYS, ] JEWELRY, [ PRECIOUS STONES, ] AND HOROLOGICAL INSTRUMENTS. FIRST USE: 19740329. FIRST USE IN COMMERCE: 19740329

JEEP 1129553 IC 016. US 022 038. G & S: BOOKLETS DEALING WITH AUTOMOBILES; CATALOGS; AND PLAYING CARDS. FIRST USE: 19740329. FIRST USE IN COMMERCE: 19740329

JEEP 1129828 IC 008. US 023 028 044. G & S: HAND TOOLS AND INSTRUMENTS-NAMELY, KNIVES, [ FORKS, AND SPOONS ]. FIRST USE: 19740329. FIRST USE IN COMMERCE: 19740329

JEEP 1130015 IC 025. US 022 039. G & S: CLOTHING-NAMELY, TROUSERS, JACKETS, [BLAZERS,] RAIN WEAR, HEAD WEAR, T-SHIRTS, SWEAT SUITS, WARM-UP SUITS, SWEATERS, COATS, GLOVES, HOODS, AND SCARVES. FIRST USE: 19740329. FIRST USE IN COMMERCE: 19740329

JEEP 1134153 IC 021. US 002 013 023 029 030 033 040 050. G & S: SMALL DOMESTIC UTENSILS AND CONTAINERS (NOT OF PRECIOUS METALS, OR COATED THEREWITH); [ COMBS AND SPONGES; BRUSHES (OTHER THAN PAINT BRUSHES); INSTRUMENTS AND MATERIAL FOR CLEANING PURPOSES; ] GLASSWARE [, PORCELAIN AND EARTHENWARE, NOT INCLUDED IN OTHER CLASSES ]. FIRST USE: 19740329. FIRST USE IN COMMERCE: 19740329

JEEP 1236540 IC 028. US 022. G & S: Toys-Namely, Model Replicas of Land Vehicles. FIRST USE: 19790000. FIRST USE IN COMMERCE: 19790000

JEEP 2461861 IC 009. US 021 023 026 036 038. G & S: eyeglasses and sunglasses. FIRST USE: 19980707. FIRST USE IN COMMERCE: 19990728

JEEP 2512866 IC 021. US 002 013 023 029 030 033 040 050. G & S: HOUSEHOLD CONTAINERS, NAMELY, MUGS AND INSULATED CONTAINERS FOR BEVERAGES. FIRST USE: 19980300. FIRST USE IN COMMERCE:

JEEP 2586284 IC 012. US 019 021 023 031 035 044. G & S: vehicles, namely infant and toddler strollers. FIRST USE: 20010228. FIRST USE IN COMMERCE: 20010228

JEEP 2635685 IC 022. US 001 002 007 019 022 042 050. G & S: tents. FIRST USE: 20020607. FIRST USE IN COMMERCE: 20020607

JEEP 2681201 IC 014. US 002 027 028 050. G & S: WATCHES, CLOCKS, AND PARTS THEREFOR. FIRST USE: 19950900. FIRST USE IN COMMERCE: 19950900

JEEP 2729404 IC 020. US 002 013 022 025 032 050. G & S: sleeping bags and beds all for use when camping. FIRST USE: 20020801. FIRST USE IN COMMERCE: 20020801

JEEP 2800213 IC 028. US 022 023 038 050. G & S: SPORTING EQUIPMENT, NAMELY, ALL-TERRAIN BOARDS. FIRST USE: 20010502. FIRST USE IN COMMERCE: 20010502

JEEP 2849309 IC 025. US 022 039. G & S: FOOTWEAR, NAMELY, BOOTS. FIRST USE: 20030825.

3)  Here’s some additional Registered Trademarks owned by D/C  with Jeep in the name listed in a random order.  Note that when it says “jeep image” it is the image trademarked. So, below, the same image has been received two different Registered Trademarks.

Jeep Image 2911077 IC 016. US 002 005 022 023 029 037 038 050. G & S: PRINTED MATERIALS AND PUBLICATIONS RELATED TO MOTOR VEHICLES, THEIR COMPONENT PARTS AND ENGINES. FIRST USE: 20021200. FIRST USE IN COMMERCE: 20021200
IC 035. US 100 101 102. G & S: MOTOR VEHICLE DEALERSHIP SERVICES. FIRST USE: 20021000. FIRST USE IN COMMERCE: 20021000
IC 037. US 100 103 106. G & S: MOTOR VEHICLE REPAIR AND MAINTENANCE SERVICES. FIRST USE: 20020900. FIRST USE IN COMMERCE: 20020900

Jeep Image 3121354 IC 012. US 019 021 023 031 035 044. G & S: AUTOMOBILES, AND STRUCTURAL PARTS AND ENGINES THEREFOR. FIRST USE: 20020900. FIRST USE IN COMMERCE: 20020900

CAMP JEEP 2355138 IC 041. US 100 101 107. G & S: Conducting entertainment exhibitions in the nature of festivals featuring obstacle course instruction, outdoor camping activities, and concerts for owners and enthusiasts of JEEP brand sport utility vehicles. FIRST USE: 19950403. FIRST USE IN COMMERCE: 19950908

JEEP 101 2351786 IC 041. US 100 101 107. G & S: educational services, namely, conducting seminars and workshops showcasing and featuring the history and capabilities of JEEP brand sport utility vehicles for sport utility vehicle enthusiasts. FIRST USE: 19950403. FIRST USE IN COMMERCE: 19950403

JEEP WATCHES 2061446 IC 014. US 002 027 028 050. G & S: watches, clocks, and parts therefor. FIRST USE: 19941229. FIRST USE IN COMMERCE: 19950401

JEEP RESCUE 3382692  IC 012. US 019 021 023 031 035 044. G & S: MOTOR VEHICLES, NAMELY, CONCEPT MOTOR VEHICLES. FIRST USE: 20040100.

JEEP LIBERTY CRD 2978489 IC 012. US 019 021 023 031 035 044. G & S: MOTOR VEHICLES, NAMELY SPORT UTILITY VEHICLES, AND STRUCTURAL PARTS AND ENGINES THEREFOR. FIRST USE: 20050125.

JEEP LIBERTY 2670319 IC 028. US 022 023 038 050. G & S: TOYS, NAMELY, MODEL REPLICAS OF LAND VEHICLES. FIRST USE: 20010700. FIRST USE IN COMMERCE: 20010700

IT’S A JEEP THING…YOU WOULDN’T UNDERSTAND. 2700419
IC 012. US 019 021 023 031 035 044. G & S: LICENSE PLATE FRAMES. FIRST USE: 20000711. FIRST USE IN COMMERCE: 20000711
IC 016. US 002 005 022 023 029 037 038 050. G & S: BUMPER STICKERS AND WINDSHIELD DECALS. FIRST USE: 20010104. FIRST USE IN COMMERCE: 20010104
IC 025. US 022 039. G & S: TEE SHIRTS. FIRST USE: 20010709. FIRST USE IN COMMERCE: 20010709

IT’S A JEEP THING … YOU WOULDN’T UNDERSTAND. 2707517 IC 012. US 019 021 023 031 035 044. G & S: Sport utility vehicles and structural parts therefor. FIRST USE: 20010104. FIRST USE IN COMMERCE: 20010104

Jeep 65 3157861  IC 012. US 019 021 023 031 035 044. G & S: Automobiles and badges therefor.  FIRST USE: 20060131

4) Here’s two examples of Trademarks that have been applied for, but for which a Registered Trademark has not been granted yet (there are some others also).  This does not mean that the unregistered Trademarks are not legally defendable, they can be very defendable in court.  Also, some Trademarks are just more difficult to get.  Case-in-point.  Google applied for their Trademark around 2000 and still haven’t received it yet, despite have a pretty strong case for having a solid and clear Trademark (in my mind anyway).

JEEP MOJAVE (Applied For Registeration) IC 012. US 019 021 023 031 035 044. G & S: Motor vehicles, namely passenger automobiles, their structural parts, trim and badges

JEEP PURE (Applied For Registeration) IC 032. US 045 046 048. G & S: Bottled Water

5) Here’s some interesting miscellaneous Trademarks, Cancelled Trademarks, and Abandoned Trademarks.

JEEP 3523084 IC 016. US 002 005 022 023 029 037 038 050. G & S: CARTOON STRIPS. FIRST USE: 19360326. FIRST USE IN COMMERCE: 19360326 Hearst Holdings, Inc. CORPORATION DELAWARE 959 Eighth Avenue New York NEW YORK 10019

JEEP 1451213 (CANCELLED) IC 034. US 008. G & S: CIGARETTE LIGHTERS NOT FOR AUTOMOBILES. FIRST USE: 19740329. FIRST USE IN COMMERCE: 19740329

JEEP JUNKY 77074556 (ABANDONED) IC 025. US 022 039. G & S: Hats; Pants; Shirts

JEEPTV (Applied For Registeration) (ABANDONED) IC 041. US 100 101 107. G & S: Entertainment Services namely providing a website featuring, photographic, audio, video and prose presentations featuring Jeeping subject matter. FIRST USE: 20061102. FIRST USE IN COMMERCE: 20061202 Wrey, Gregory Alex INDIVIDUAL UNITED STATES F372834 3590 Round Bottom Rd Cincinatti OHIO 45244

Daimler Chrysler:  JEEP (ABANDONED) (Applied For Registeration) IC 028. US 022 023 038 050. G & S: SKIS, SNOWBOARDS, EXERCISE EQUIPMENT, NAMELY MOUNTAINBOARDS; FISHING RODS, AND INLINE SKATES

JEEP CLUB USA (ABANDONED) (Applied For Registeration) IC 042. US 100 101. G & S: Web site name Letterhead Business Cards Stickers T-Shirts Jeep Club USA is a Jeep club designed for Jeep enthusiasts to promote family oriented off-road events both locally and nationally B-Scene.Net, Inc. CORPORATION ALABAMA 7789 Wildcreek Trail,S.E. Huntsville ALABAMA 35802

JEEPAHOLICS ANONYMOUS WWW. JEEPAHOLICS.COM (ABANDONED) (Applied For Registeration) IC 035. US 100 101 102. G & S: Hosting of eCommerce web sites for Jeep businesses Bsharah, Alfred, Andrew INDIVIDUAL UNITED STATES 5032 Cape May San Diego CALIFORNIA 91207

JEEPBABY (Applied For Registeration) IC 012. US 019 021 023 031 035 044. G & S: Baby carriages. FIRST USE: 20000116. FIRST USE IN COMMERCE: 20000116 Mr. Gary Flax INDIVIDUAL SOUTH AFRICA 94 11th St, Parkmore, Sandton SOUTH AFRICA 2196