UPDATE III: This is a merge post, adding a nicer scan of the Commercial and Jeep Sales Bulletin, this one dated October 29, 1954, to the original Gran Hydraulic Lifter history post. This doc welcomes the Gran Hydraulic Lifter to the Willys Special Equipment list.
Features Research Archives
More on Military DJ-5s
Gayland shared these photos showing the military DJ-5s offered by AMC in the early 1970s. Time has tinted the images. The “brown” Army jeeps are actually OD green for the Army, while the Navy “white” jeeps may actually be haze gray.
US Army Jeep Photo:
US Navy Jeep Photo:
Refrigerant Tank Folk Art Jeep
Roger Martin spotted this unusual jeep made from longs and a refrigerant tank. It sold on Facebook for $55 in just a day.
1942 GPW Sold for $28,500
Blaine shared this GPW that just sold for $28,500! You can see all the info on Bring-A-Trailer’s website: https://bringatrailer.com/listing/1942-ford-jeep-gpw-5/
May 1951 Wagon Comparison Brochure
This 34-page May 1951 Form No. SWC1-10M-551 wagon comparison brochure is one I’d never seen before it hit eBay. The size is about 5.5″ by 11″. It’s not in the best of shape, but it’s there and readable. The front page has a rectangle cut out so that the table of contents on page three shows through cover.
I wonder if an equivalent brochure was made for the truck? I doubt anything was made for the universal jeep, as there wasn’t much to compare to it by 1951.
October 1954 Willys Welcomes Warn Hubs
I wasn’t aware that Kaiser Willys put out a series of Commercial and Jeep Sales Bulletins, but I now have examples of at least four of these that I will publish over the next week or so. It’s unclear how many were published or how long this lasted.
This particular example, dated October 08, 1954, welcomed Warn Locking and Automatic hubs to the Willys Special Equipment Line. To the best of my knowledge, it was the first time Willys included hubs in its Special Equipment line. As of 1954, Warn was likely the largest producers of hubs. Free-Lock quickly became the second largest producer of hubs, but that wouldn’t be until 1956 (See Free-Lock Hubs history for more info). To the best of my knowledge, Free-Lock was never added to the Willys Special Equipment Line.
3 or 4-Door Hy-Rail(?) Wagon
Steve shared this photo from the Just-A-Car-Guy website, which was in turn was shared from a French(?) website. This looks to be a three or four-door Hy-Rail wagon. You can learn more about these at Willyscountry.com.
FC-170 Ashtray on eBay
Andy shared this one. Starting bid is $129.99.
View all the information on eBay
“Vintage 1950s RARE Dealership Promo JEEP Willys FC 150 or FC 170 TRUCK Chrome Ashtray”
1965 Jeep News Volume 11 Number 2
This eight-page 1965 Jeep News Volume 11 Number 2 begins by announcing the Vigilante V-8 engine. Unmentioned in the news article was the response by recent purchasers of the six cylinder models, which was a unanimous, “Wow, I coulda had a V8!” .. or am I confusing that with another product? Pages 2-7 continue with more V-8 info, along with marketing and dealer info.
Page eight reports on the 1965 Chicago Auto Show. Jeep showcased eleven vehicles, all decked in a prairie gold color with black vinyl interior trim, which got me thinking … what did Willys Motors and Kaiser Jeep do over the years with their specially trimmed auto show vehicles? Looking back to the 1959 Chicago Auto show (Feb 1959 Jeep News), it was reported that all the vehicles at that show had been sold. Moreover, the display featured a full line of “Willys approved special equipment”, but by 1965 note the second largest word that appears on the display wall: “fun“… the word is written in what might be described as a playful font and style. Moreover, it’s hard to see a piece of special equipment (but the pic on page eight doesn’t show the best view; I tried to find some better pics). I’m beginning to wonder it the marketing firm hired in 1964 had something to do with the shift in perspective, from “useful” vehicles to “fun” vehicles. That could explain it.
Keith Buckley and Bob Westerman Narrates Cutaway Jeep Video
UPDATE: My apologies for leaving out Bob’s name from this post! Thanks Barry.
Keith Buckley (aka Joe Friday) and Bob Westerman (aka Bob W.) narrate a video for Klairmont Kollections Automotive Museum showing off the museum’s cutaway jeep. It’s pretty neat setup. The museum is located in Chicago, Illinois.