Features Research Archives

To Top

October 1954 Willys Adds Gran Hydraulic Lifter to Spec Equip List

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE III: This is a merge post, adding a nicer scan of the Commercial and Jeep Sales Bulletin, this one dated October 29, 1954, to the original Gran Hydraulic Lifter history post. This doc welcomes the Gran Hydraulic Lifter to the Willys Special Equipment list.

1954-10-29-gran-hydraulic-loader1 1954-10-29-gran-hydraulic-loader2 1954-10-29-gran-hydraulic-loader3 1954-10-29-gran-hydraulic-loader4 1954-10-29-gran-hydraulic-loader5

Continue reading

[fb_button]
 
To Top

More on Military DJ-5s

• CATEGORIES: DJ-5 & DJ-6, Features, Old Images This site contains affiliate links for which I may be compensated.

Gayland shared these photos showing the military DJ-5s offered by AMC in the early 1970s. Time has tinted the images. The “brown” Army jeeps are actually OD green for the Army, while the Navy “white” jeeps may actually be haze gray.

US Army Jeep Photo:

1970-us-army-amc-jeep1

US Navy Jeep Photo:

1970-us-navy-amc-jeep1

Rest of US Army photos:
1970-us-army-amc-jeep2 1970-us-army-amc-jeep3 1970-us-army-amc-jeep4

Continue reading

[fb_button]
 
To Top

May 1951 Wagon Comparison Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This 34-page May 1951 Form No. SWC1-10M-551 wagon comparison brochure is one I’d never seen before it hit eBay. The size is about 5.5″ by 11″.  It’s not in the best of shape, but it’s there and readable. The front page has a rectangle cut out so that the table of contents on page three shows through cover.

I wonder if an equivalent brochure was made for the truck? I doubt anything was made for the universal jeep, as there wasn’t much to compare to it by 1951.

1951-05-wagon-brochure-form-swc1-10m-551-01 1951-05-wagon-brochure-form-swc1-10m-551-02 1951-05-wagon-brochure-form-swc1-10m-551-03 1951-05-wagon-brochure-form-swc1-10m-551-04 1951-05-wagon-brochure-form-swc1-10m-551-05

Continue reading

[fb_button]
 
To Top

October 1954 Willys Welcomes Warn Hubs

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

I wasn’t aware that Kaiser Willys put out a series of Commercial and Jeep Sales Bulletins, but I now have examples of at least four of these that I will publish over the next week or so. It’s unclear how many were published or how long this lasted.

This particular example, dated October 08, 1954, welcomed Warn Locking and Automatic hubs to the Willys Special Equipment Line. To the best of my knowledge, it was the first time Willys included hubs in its Special Equipment line. As of 1954, Warn was likely the largest producers of hubs. Free-Lock quickly became the second largest producer of hubs, but that wouldn’t be until 1956 (See Free-Lock Hubs history for more info). To the best of my knowledge, Free-Lock was never added to the Willys Special Equipment Line.

1954-10-08-warn-hub-willys-special-equipment1

1954-10-08-warn-hub-willys-special-equipment2 1954-10-08-warn-hub-willys-special-equipment3 1954-10-08-warn-hub-willys-special-equipment4

[fb_button]
 
To Top

1965 Jeep News Volume 11 Number 2

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This eight-page 1965 Jeep News Volume 11 Number 2 begins by announcing the Vigilante V-8 engine. Unmentioned in the news article was the response by recent purchasers of the six cylinder models, which was a unanimous, “Wow, I coulda had a V8!” .. or am I confusing that with another product? Pages 2-7 continue with more V-8 info, along with marketing and dealer info.

Page eight reports on the 1965 Chicago Auto Show. Jeep showcased eleven vehicles, all decked in a prairie gold color with black vinyl interior trim, which got me thinking … what did Willys Motors and Kaiser Jeep do over the years with their specially trimmed auto show vehicles? Looking back to the 1959 Chicago Auto show (Feb 1959 Jeep News), it was reported that all the vehicles at that show had been sold. Moreover, the display featured a full line of “Willys approved special equipment”, but by 1965 note the second largest word that appears on the display wall: “fun“… the word is written in what might be described as a playful font and style. Moreover, it’s hard to see a piece of special equipment (but the pic on page eight doesn’t show the best view; I tried to find some better pics). I’m beginning to wonder it the marketing firm hired in 1964 had something to do with the shift in perspective, from “useful” vehicles to “fun” vehicles. That could explain it.

1965-jeep-news-vol11-no2-1 1965-jeep-news-vol11-no2-2 1965-jeep-news-vol11-no2-3 1965-jeep-news-vol11-no2-4 1965-jeep-news-vol11-no2-5

[fb_button]
 
To Top

Keith Buckley and Bob Westerman Narrates Cutaway Jeep Video

• CATEGORIES: Features, Museums, videos This site contains affiliate links for which I may be compensated.

UPDATE: My apologies for leaving out Bob’s name from this post! Thanks Barry.

Keith Buckley (aka Joe Friday) and Bob Westerman (aka Bob W.) narrate a video for Klairmont Kollections Automotive Museum showing off the museum’s cutaway jeep. It’s pretty neat setup. The museum is located in Chicago, Illinois.

[fb_button]