The eight-page 1964 Jeep News Volume 10 Number 4 kicks off with continued coverage of the Smithsonian Institute jeep donation with coverage of the official acceptence event. Page two highlights the appointment of Compton advertising to manage all advertising for Kaiser Jeep. Does anyone know if this was the first time Kaiser-Jeep (or descendants) used an outside ad agency in such a big way? The ad folks were also shown twenty-eight vehicles; it would be interesting to see this complete lineup in one photo. Page two also has more information on the Smithsonian gift.
Page three highlights jeeps’ appearances at seven different sports shows. Pages four, five and six discuss dealer updates. Page seven has several international stories, including one about a 1942 MB/GPW that was abandoned when it went over a cliff in Hawaii. Two years later, it was overgrown with foliage. Someone decided it was worth saving, so they pull it out, replaced the battery and spark plugs, and it started right up.
Page eight focuses on a Wagoneer chosen by Lockheed to tour the world. A small blurb at bottom right of the page notes that a USPS purchase of 3,868 fleet vans, raising the total purchased by the Post Office to 11,219, though no specific models are noted.